About us

Myers La Roche was established in 1985 and is a leading firm of management and marketing consultants working with optometrists and opticians to build and improve their businesses.

Our Ethos

Myers La Roche believe in a sustainable and stable healthcare sector enriched by individuality, variety and care. A world in which independent healthcare businesses can thrive thanks to clarity, empowerment and opportunity. 

We are passionate about, and delight in, creating long-term partnerships that provide independent business owners with the right expertise, experience and key tools at every stage of their journey. We are proud to deliver high value, independent advice and support which is always delivered with integrity for our clients. 

Our Team

We are a cohesive team, led by Dominic Watson and Georgina Myers, who is the daughter of our Founder, Patrick Myers. Our team comprise experts in Exit Planning, Sales Negotiation, Business Growth and Audiology. We are united in our passion for always doing the best for our clients (and by our love of cake!)

Our History

Myers La Roche was founded by Patrick Myers in 1985 as a marketing and management consultancy. His first client was a local Optometrist, John Maloney, and from there Patrick has continued to specialise in independent Optics. Back then, 86% of the market was independent, with 14% controlled by Dollond & Aitchison and a few now defunct, local groups (Batemans, Melson Wingate, etc) 

An early strategic alliance was formed with the AOP to provide support to their members and for many years a series of workshops for optical practices owners were held around the UK. Patrick witnessed the collapse of the market following the ending of Universal free sight test in April 1989.

Practices Sales was introduced into our portfolio in 1998, following a request from a client and has remained a key component of our business. A merger with Tony Tindale of TMR in the summer of 2014 boosted our share of the independent training market.

In the spring of 2018 we were delighted to become one of the five partners of the Association of Independent Optometrist's Practice Support Network.


Myers La Roche continues to focus on working alongside independent practice owners and their staff to fulfill a wide range of business growth, mentoring, training, expansion and exit planning initiatives.

In July 2018, after 22 years in the same premises, we moved to a new offices to accommodate our continued growth. In the summer of 2023 we moved again to a larger premises within the same building. We remain in Altrincham town centre, supporting our ethos of supporting a local economy and the independent businesses within it.

What About Regulatory Information?

Office: 21-23 Stamford New Road, Altrincham, Cheshire, WA14 1BN, United Kingdom

Telephone UK: 0161 929 8389

Telephone outside UK: +44 161 929 8389 

UK Company Registration Number: 5740090

UK VAT Registration Number: GB 883 8007 02

Get in Touch

If you are interested in our services, then please call us on the number below: